Apelsin
App for Apelsin Restaurant
About the project
THE PROBLEM
A restaurant's regulars are its most valuable customers and the hardest to keep track of. Paper loyalty cards get lost, discounts depend on whoever is at the till recognising a face, and table bookings arrive by phone in the middle of the dinner rush. There is no reliable way to tell a regular about a new dish, and no record of who actually comes back.
WHAT WE BUILT
An iOS and Android app that puts the loyalty programme, the menu and the booking desk in the guest's pocket.
Cashback runs through a QR code at the till: the cashier generates it, the guest scans it, and the amount lands in their account. Spending it works the same way — no cards, no paperwork, nothing to remember. Every guest also gets a referral code, so a bonus is credited when a friend signs up with it.
The full menu lives in the app, so guests decide before they arrive. Tables are reserved by date, time and party size instead of by phone. News and offers reach regulars directly. Each guest sees their balance, visit history and loyalty level in one place.
The app runs in Uzbek, Russian and English, and signing up takes a phone number and an SMS code.
RESULT
Loyalty is a system now rather than a habit: every visit, every reward and every booking is recorded, and the restaurant can reach the people who already come back.