About the project
THE PROBLEM
Blacklion is a tire brand under JINYU Tire Group, founded in 1995: four plants across China and Vietnam, 11 million tires a year, and sales into more than 100 countries. A manufacturer at that scale is judged long before anyone speaks to a salesperson — distributors and importers check the range, the certifications and whether the company is real.
WHAT WE BUILT
The official website: the full product catalogue, the company's history and global sales network, and its international certifications — CCC, DOT, ECE — set out where a buyer expects to find them. Purchase and partnership enquiries go straight from the page.
RESULT
Distributors check the range and the certifications themselves, in one place, instead of waiting for a PDF by email.
